Many of us do not spend time sitting as couch potatoes in front of the television sets, perhaps many of us are not so very tech-savvy to be glued to the computers as geeks. So the question for advertisers’ is how we reach out to people who are constantly moving and traveling through their work.
There is a great deal of detail and research that follows before a product is designed and launched into the market. The most important aspect of this research is to find the target audience of the product whenever and wherever it is launched. It is this target group which will purchase the good or service, hence advertising that product would require the communication strategy to envelope the entire region where the buyers of this product are concentrated. (more…)