Couple of months ago I went gold shopping with my Mother and we landed in this huge gold showroom which was newly inaugurated in the heart of the city of Kochi in Kerala. Well we did some shopping and while collecting the bill we received a huge packet containing a six-metre traditional Kasav saree. To begin with Kasav sarees over the years have evolved both in style, colour palettes and much more. However, the traditional ones are still in demand and are worn on all auspicious occasions especially on Onam by Keralites. I enquired with my Mother out of curiosity, why did the shop owners give such an expensive saree for such a small purchase that we made here.

My Mother replied, “This is a new store of Alapatt Heritage and to generate goodwill and attract customers is on their mind as of now”. Another gold store nearby called Malabar Gold was giving out packets of Payasam mix and a vacuum flask to all those who make a purchase from their store. Onam was around the corner and most retailers had a smile on their faces as this is the auspicious occasion for many of their customers to buy gold and other utilities. (more…)