How many times we have gone to the supermarket, looked at the entire range of brands for a particular product and opted for that particular good simply because of its packaging. I’m sure there are many who must have made that choice based on the outlook of the packaged product.
Introducing a product in the market requires a lot of study simply to begin its manufacturing based on its demand in the society. Once you have the product manufactured, begins another process of how to sell it. Packaging and launching the product becomes the integral part of marketing and communication. An attractive exterior is a must so that the product stands out while on display. Its branding is cautiously worked upon by advertisement gurus and marketing professionals jointly. One thing remains unsaid although premeditated is that, whatever communication of the product goes to the media or the masses must have the branding of the product in it.
If it’s a new product, its launch is the most significant aspect of introduction to its public. The launch can garner a lot of media hype and attention and thereby create enough buzz about the product for its introductory phase. The media present is also a part of the public expected to buy the product in future. But maybe the best suitable option that your publicists will advice is to give out freebies to all the media present along with the conference folders. The folders essentially have the branding of the parent company or the product being launched along with press kit in it. The introduced product, especially if it’s a food product or a cosmetic can be given out as a freebie to the media. They can use the product and comment on it in the later issues or episodes of their bulletin.
For a tech product launch, it would be a good idea to pass on a branded promotional bag to the media. Sony had given out its branded laptops bags to the media during the launch of its range of High Definition Cameras. L’oreal distributes its latest cosmetic to the media absolutely free for them to use it and feature it within the magazine’s or bulletin’s product and feature columns. Seems like giveaways are to make way for the entry of a new product or service to the market. So its true, some of the best things in life are for free. Most freely distributed promotional items can create a stir amongst the masses and also attract goodwill.