What is keyword stuffing? People who are new to the realms of the internet or at least in terms of running a business on it may ask this question on a regular basis while they learn the basics of search engine optimization.
Obviously the simple answer to give them would be: Keyword stuffing bad, don’t do it. However, this is not a very useful answer especially to someone who wants to make a serious attempt at running an online business through the use of serious search engine optimization.
Keyword Stuffing is the process of filling a website with keywords with the sole purpose of gaining a higher ranking on the main Internet search engines. While it is not strictly an illegal form of search engine optimization, it is frowned upon and considered unethical, or cheating and as a result of social demand for a fair environment search engines will not only remove but block any websites that they find guilty of Keyword stuffing.
There are different methods of keyword stuffing, they range from simply repeated typing the keyword(s) and phrases with no other text in between and then simply changing the colour of the text to match that of the background, effectively making it invisible to visitors. A similar method of hiding the text is to place it behind images, hidden from view, apart from the all seeing eye of the search engine algorithms (spiders) whose sole purpose is to sort sites and rank them accordingly, automatically blacklisting any sites that breach the unwritten rules surrounding keyword stuffing.
As an alternative to writing well-constructed text as a professional looking to use search engine optimization to increase the visibility of your business, why not just pick a popular word and use that. Some businesses are there to service a particular niche, and this may not generate very large numbers of searches over the course or a month. One technique to increase a sites search engine optimization is to hide more frequently used keywords such as, porn, or the name of certain celebrities that are attracting a lot of attention, Michael Jackson or Britney Spears for example. By hiding these terms, a website will rank much higher on search engine websites when actually their search engine optimization score has nothing to do with their site or business itself.
Keyword stuffing could be something that a young and over enthusiastic website designer or content writer could stumble into without realising. The key to avoiding it is to use sensible search engine optimization techniques. Keep it simple, don’t just ramble and ramble about a certain product or idea. State what you want to say and leave it at that. Write for your product and not for your ranking and you will successful avoid keyword stuffing and create well product search engine optimization text that will get your site noticed.