Affiliate marketing is one of the most popular ways to earn money online. It is the business of selling other people’s products for a commission. There are hundreds of affiliate programs available online and each of the programs have it’s own advantages and disadvantages. You should be very careful while selecting an affiliate program, as selection of a wrong program may result in the wastage of all your efforts, time and money. The following are the different points to be considered while selecting an affiliate program:
(a) The affiliate program selected should offer products which are popular and have high demand. The product selected should match your online business plan. For example, if you run a health related website, then you should promote only health related productsfrom your site. If you try to sell some unrelated products, your efforts will be wasted.
(b) The product selected should be of high quality and should be able to solve people’s problems. The product should not be too costly. The best thing is to buy and use the product yourself. This will help you to know about the strengths and weaknesses of thesame. Try to promote products in which you are personally interested.
(c) The program should offer different marketing tools which would help the affiliates to promote the products.
(d) The affiliate program should offer high commission rates. Always go for programs which offer commissions between 30% to 70%. Another important thing to consider is whether you shall be paid for repeat sales from the same customer. You can also go for 2 tier programs. Here, you shall be paid not only for selling the product but also for recruiting new affiliates.
(e) The affiliate program should be free to join. As there are many scam programs around, do some research about the program before joining.
(f) Look at the different payment options available – check, bank transfer, Paypal etc. Make sure that the affiliate program has a good payment history so that you get your commission payments in time.
These six tips will help you to select the right affiliate programs/products which you can promote online.