What is social media optimization you may be asking yourself? Social Media Optimization also known as SMO is a method used by many business people to create brand awareness through the use of social bookmarking sites and through online communities. Just like SEO is incredibly important you need to also put SMO at the top of your list of things to do for your business. It is a great way to make your presence known on the internet.
Social Media Optimization will generate exposure for your business in social communities which will enable you to be able to very effectively promote and create a recognizable brand for yourself online. SMO is quite different from the commonly used method of viral marketing. Viral Marketing is when people spread the word about your business via word of mouth. Social Media Optimization is when someone is able to successfully create a buzz about your business through creating relationships through social networks and communities.
While you are working on SMO, your goal should be to optimization in a way that is going to make it super simple for people to be able to link to your site and making you a visible name on social media sites. Here are some tips to get you started:
a. You need to know your targeted market and know the right kind of message that is going to attract their attention.
b. You need to create original and attention grabbing content. You need to always offer content that your audience is going to want to be reading. You will want them to be want to share this information with other people.
c. You need to be an active force in online networks. Create solid connections with other people and offer useful information.
d. Be sure to add tags to all of the social media sites that you use so that people will have an easy time linking to you.
e. Use the same avatar with all of your postings. This will help to make yourself more recognizable.
Each thing you do when it comes to Social Media Optimization will count. You just need to be consistent in your efforts. Being an active member in all of the social media communities that you are a member of will be a great start.