The term search engine optimization actually dates back to a time before Google, which although many people may not remember was not always around, having been invented in university dorm room. Although, the rise to prominence of both could easily be connected; Google was one of the first search engines to pay such close attention to back linking, which in turn is one of the driving factors behind good search engine optimization.

When the internet began to gain popularity, it was realised that there was a need to create a ranking system for websites. This became more apparent when it was realised that people were searching for sites by using general terms or words relating to the site rather than a specific company name.

The birth of search engine optimization was marked by the advent of search engines banning ‘spamming’ or keyword stuffing. By forcing companies to not just fill meaningless pages with relative keywords, but find clever ways to work it into the text and create links with similar like-minded websites search engine optimization became the force that it is today. (more…)