The strong and explicit branding of PETA, an NGO which believes in fighting for animal rights and vegetarianism has managed to strip many top notch actors and models to promote its cause and beliefs. The advertisements definitely turn heads irrespective of the fact whether they manage to change the minds of the on-looker. Branding has taken a whole new level as on today.
The hoarding on the busy traffic signals of the highways, signboards, newspaper front pages to the notebook covers; all of them have it on them. Many promoting some or the other cause or an initiative. Several promotional mugs and bags are available with the branding on the organisation or the event and most of them are for sale. (more…)