10 years back, the author and creative thinker, John Naisbitt wrote about the social marketing effects in the internet. In his book High-Tech / High-Touch, he explained about the reshaping society by new technologies.
But nowadays we are utilizing many high – tech technologies in our social networks. For example, multimedia technologies, by using this technology we can create video sites like You Tube. Video sites will be more effective as compared to ordinary text websites. We are using social networking websites such as Wikis, MySpace, Digg and Facebook and these websites are being used by a number of people.
These technologies are increased day by day and created new technology that is Web 2.0. This Web 2.0 tool is very useful for online business people, who have the motto of profit as in normal business. This tool provides the information or material to people based on their interest. Because of this, the business people are updating their content to attract the people. Later on this Web 2.0 became the best way of advertising and marketing for any kind of business. Several businessmen are earning considerable profit with the help of web 2.0 marketing. (more…)