Back in the old days if you needed information concerning a business or a service, you had to pull out the old Yellow Pages. You then fumbled through the pages trying to find the right category, and ran your finger down a long list of various businesses, and made phone calls to find out what they offered and what they charged. If your own business was placed in the correct category, and it began with “A” or “B”, then there was a chance you might get some calls and maybe convert calls into customers. But the Yellow Pages have long since just become something to step on to reach higher on a shelf somewhere.
If you really want to get noticed today, you need an internet presence. People are seeing Yahoo, Google, and Bing instead of the old Yellow Pages. This makes your website extremely important. It’s far more than just some Ad on a page full of Ads that showcases your business. It becomes a representation of you company image and is interactive with your customers online. If your business is a brick & mortar one, then no doubt you spent lots of time and lots of money to make your presence known, as well as to display the kind of image you want your company to have. You want to be thought of as ‘professional’. Online it’s your website that you do this with. And first impressions are extremely important. (more…)